![]() Although Season 2 is about much more than drama, there will still be plenty of it. The women of Belle Collective represent the best of Black female entrepreneurship in Mississippi and the ladies are determined to show the positive side of Mississippi. Season two centers on six successful and glamorous women redefining what it means to be a boss and a southern belle in Jackson, Mississippi. In addition to wrapping up the first season of Belle Collective, Rogers is expanding her beauty empire with a hair care line, E’Sensual Beauty.The hit series “ Belle Collective” from Kingdom Reign Entertainment and Executive Producer Carlos King returns with an explosive second season on Friday, July 29th, at 9 pm EST/8 PM CST. I was depressed at times, but I had to keep going,” said Rogers. Her advice to those looking to start any kind of business is, “Consistency is key and to not sleep on yourself. And she encourages other entrepreneurs and businesswomen to make it a rule to show up for themselves and others. ![]() Since being on the show, she has kept her word. I made it my rule to always show up looking my best, to never degrade myself, or another person,” said Rogers. “I'm always poised, and I am a shrewd businesswoman. In deciding to join the cast, it was important for Rogers to vow to uplift others and make sure that Black women are showcased positively. The show is centered around five Black female entrepreneurs who are determined to break glass ceilings. In January, Rogers stepped into the spotlight as a cast member of OWN’s reality show, “Belle Collective”. It is equally as important to her to show up as her authentic self. Latrice Rogers at Goddess Lengths Virgin Hair Bar Elite Images But you have to properly set up your business, have a quality product, excel at customer service, and have a competitive edge.” “A lot of people think that selling hair is easy. And I can’t keep the vending machines stocked!” she said.īeyond dollars and cents, Rogers said that it’s important for her to always be learning what’s required for her to keep her doors open. “This has been the most lucrative year thus far. And Rogers said that it is a blessing that her business has not been negatively impacted by the pandemic. Having built an e-commerce store in addition to the physical property, Rogers positioned the company well. Present-day, Goddess Lengths is thriving. Two of the machines are on the campuses of Tennessee State University and Alcorn State University. To date, the company has three vending machines. I made a few million that year,” she added. Especially since I was only in my third year of business. He proceeded to tell me that he sent those videos to the CFOs of the mall and that they wanted to place my vending machines in their malls across the country,” said Rogers. “The same man called me into his office on Monday. He had stern look on his face and every store in the mall was complaining about my customers blocking the entries to their stores. I didn’t think the man knew the magnitude of hair and beauty. She immediately thought, “I'm about to get put out of the mall. To Rogers’ surprise, a man began to record what had become an event. The uniqueness of the machine intrigued mall guests and brand loyalists showed up in great numbers. “On the day of the launch, we had hundreds of people lined up to purchase hair from the vending machine,” said Rogers. ![]() Latrice Rogers and a student ambassador pictured with a Goddess Lengths vending machine at Tennessee. People initially laughed at the idea and Rogers ended up laughing to the bank. The first Goddess Lengths vending machine was strategically placed in North Park Mall in Jackson central to her store’s location and customer base. There’s also a way to get a feel for the hair,” said Rogers. Social media is integrated into the machine so that you can tweet and get a discount code. “I didn't want to build the typical vending machine where you press ‘A1’ and then a bundle of hair would dispense. While the idea seemed odd to some, Rogers had a gut feeling that investing in and creating a hair vending machine would set her business apart from the competition and could become a viable source of income for the company. After a year of research, communicating with manufacturers, and investing thousands of dollars Goddess Lengths introduced the first-ever hair vending machine to meet the demands of customers and to extend the reach of the company. In hindsight, Rogers entered the industry at an opportune time.
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